Social Media Specialist

Social Media Specialist at Abouzeid Ceramics Studio

Position Title: Social Media Specialist at Abouzeid Ceramics Studio

Location: Hybrid / On-site (Studio presence required 2–3 days per week)

Reporting to: Founder / Management Team

Background

Abouzeid Ceramics Studio is a creative ceramics and pottery studio offering beginner and advanced pottery courses, workshops, and related products. The studio aims to grow its digital presence, build a strong community of pottery lovers, and increase course enrollments and sales through engaging and high-quality content.

Purpose of the Role

The Content Creator & Social Media Manager will be responsible for planning, creating, and managing engaging visual and written content across Abouzeid Ceramics Studio’s social media platforms (and potentially the website), with the goal of:

• Increasing followers and engagement

• Driving course registrations and sales

• Strengthening brand identity and storytelling

• Showcasing studio life, courses, and creative processes

Scope of Work & Key Responsibilities

1. Create visually appealing photos, videos, posts, reels, and stories that reflect the studio’s brand, courses, and creative process, using high-quality mobile photography and video.

2. Write engaging and effective copy, captions, hooks, and calls-to-action aligned with marketing goals.

3. Document studio activities, classes, workshops, and behind-the-scenes content 2–3 days per week. 

4. Create and publish a monthly social media posting schedule across social media platforms.

5. Monitor performance and basic engagement metrics.

6. Design and execute social media campaigns aimed at increasing followers, engagement, and sales.

7. Support visual and content updates to the website to ensure consistency with social media.

Required Skills & Qualifications

• Proven experience as a Content Creator and/or Social Media specialist

• Ability to shoot and edit high-quality mobile photos and videos

• Excellent copywriting skills in (Arabic / English)

• Understanding of social media trends and algorithms

• Passion for art, ceramics, design, or creative industries (strong advantage)